Sunday, July 27, 2014

4 Editor Aubrey Poole from Sourcebooks on Indie Vs. Traditional Publishing

Lisa here! I asked Aubrey Poole, editor at Sourcebooks,  to weigh in on the whole Indie vs. Traditional debate.

Thanks for inviting me to be a part of this ever-changing and increasingly important discussion.  The rise of the eBook has meant a lot of changes for the publishing industry, and I’m proud to be a part of an organization that has embraced those changes. Sourcebooks is a privately owned independent company that’s gained a reputation for being agile, forward-thinking and willing to experiment. So, we may not quite fall under the category of “traditional” publisher, but we definitely acquire, package, produce, market and sell books, and I’m very happy to talk a little more about what value a Publisher brings to its authors.

I can throw a lot of terms at you about each piece of the publishing process, like so:

But I’m going to break it down to one core idea: Discoverability.

What does discoverability mean? How readers find your book.  If they don’t know about it, they can’t buy it (or check it out), and they can’t read it. So, the billion dollar question is: how will readers find your book?

With the close of Borders and the increasing popularity of eReaders, brick-and-mortar stores are gradually decreasing in number, limiting the opportunity for chance discovery. It’s becoming less common for readers to be browsing a shelf to find their next must-read and more important for publishers (or self-published authors) to find ways to bring attention to their books.
So, essentially, a Publisher’s job is to connect authors to readers.

This is done in a variety of ways from creating eye-catching book covers (that look good as thumbnails), to writing intriguing jacket copy, to placing ads in magazines, to sending ARCs (advance readers copies) to bloggers, reviewers, booksellers and librarians, to booking spots on TV or NPR, to purchasing advantageous placement in Barnes and Noble (those front-of-store table displays aren’t free!) to making sure the metadata (title, author, pages count, age level, etc.) is sent to Amazon correctly, and more.

With all of the noise out there (347,178 new books published in 2011 in the U.S. alone), it’s a Publisher’s job to make your book be heard.

What about Amanda Hocking and E.L. James, you ask? Didn’t they become successful, bestselling authors without a “traditional” publisher?  Yes! They are part of the lucky few whose self-published eBooks got that magical word-of-mouth momentum combined with low price points that shot them to the top of the bestseller lists. But for every success story, there are thousands of self-published authors you’ve never heard of and likely never will. And, you may have noticed, both Hocking and James turned to “traditional” publishers to take their eBook phenomena and publish them in print to reach an even wider audience.

So, what does this all mean for you, the writer?  Self-publishing is a fantastic new and growing option that will become an important part of the publishing sphere and allow for more and easier access to information than ever before. And for some authors, it will be the right fit. I think it will be especially important for authors of controversial, innovative or niche subjects and genres fast converting to eBooks (like romance!). But in my opinion, a Publisher is still a writer’s best bet when it comes to finding an audience for you book.  

Aubrey Poole got her start as an editor correcting her friends’ grammar in high school, an effort which naturally guaranteed instant popularity. She is now an associate editor at Sourcebooks, acquiring children’s books from picture books through young adult. Her first YA novel, Send by Patty Blount, was a Junior Library Guild pick. Her middle grade novel This Journal Belongs to Ratchet by Nancy Cavanaugh received a Starred review from Kirkus and is a Florida State Book award winner. Aubrey hopes to continue shamelessly courting librarians with her forthcoming middle grade series The Ninja Librarians, which also received a Starred review from Kirkus. Some of Aubrey’s authors include NYT and USA Today bestseller Suzanne Brockmann, USA Today bestseller Juliana Stone, award-winner Mari Mancusi, award-winner Jen Calonita, Janet Gurtler, Natalie D. Richards, Anna Staniszewski and illustrators Tracy Dockray and Bill Cotter.

Originally posted on Paranormal Point of View in February 2013


  1. Thanks, Aubrey. I think what most fail to understand is that self-publishing is much like opening your own business. You will work twice as many hours for about the same pay. I think most authors are playing both sides of the fence. For example, I write contemporary YA that could easily fit into a publisher's catalog. But if I want to try something a little outside the normal genres, I'm better off self-publishing, where I'll be happy with a couple thousand niche readers. I think you'll see more like me, who want to trad publish some books to gain an audience and hit markets we'd otherwise miss, but indy publish other titles for long-term gain. This is a great time to be an author, and we should explore all these great new opportunities. Good post!

  2. Great interview!! I like that she's not pro-traditional or pro-Indie, but gives us both sides of the fence.

  3. It's a great time to be a writer, because we have so many choices. No need to be either/or. Writers can publish any way they wish!

  4. Awesome post. I love Sourcebooks and how they help their authors promote their books. And I agree with Julie. It's a great time to be a writer because there are more choices.


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