Fifteen-year-old Mitch would rather pound a nail through his thumb than read, so when everyone in his small South Dakota town starts obsessing over a book, he hopes the craze will pass quickly. But Lure is no ordinary book—soon teachers are stopping class to read, and Mitch's mom forgets to make dinner as she turns the pages.
Before long, it seems only Mitch and his best friend Jen have avoided getting sucked in—and the situation has become more dire. The streets are empty. People aren't eating or drinking. When Mitch's dad is injured, he continues to read through the pain, and the hospital is full of nurses and doctors absorbed in Lure, their jobs forgotten. Even as Mitch and Jen realize the town is reading itself to death, Jen succumbs to the book's pull, leaving Mitch alone. He must find Lure's secret ... or lose everyone he loves.