Now that we've joined the blosphere, along comes writer Claire E. White with an article that asks all the questions we should have asked before we started. To Blog or Not to Blog carefully outlines the pros and cons of blogging as well as the types of blogs an author may elect to use. No matter what approach you take, one fact remains true: in today's competitive market, author blogs are a must. An inherent benefit is that you end up writing (hopefully) every day and thinking about your craft. So read the articles below and take the plunge.
To Blog or Not to Blog
Blogging as a Career Boost
The Intern's Perspective on Author Blogs