Thursday, May 22, 2014

0 Adventures in PubSmart (part five) by Kate Tilton




My favorite session of the PubSmart conference, Authorpreneurship, covered how to get money for publishing, where you should spend it, and why you (the author) should value yourself and what you do. This panel flowed in an all-in-one package that I summed up for you below. No matter where you are in your publishing journey this session will help you.

If you are new to this PubSmart series please take a minute to check out the first parts of the series; IBPA’s Mini Publishing University, Social Savvy & Media Mastery, What Does It Mean to Publish? by Jane Friedman and Insights from Bestselling Author Hugh Howey. You’ll be glad you did!

Session

Authorpreneurship: From Cost-Planning to Funding to Reinvestment
Speakers: Amanda Barbara (PubSlush), C. Hope Clark (Funds for Writers), Miral Sattar (BiblioCrunch), Orna Ross (ALLi), Kathy Meis (Bublish, moderator)

How to fund your book, where to spend the funds, and why you should value yourself and your work.

  • Crowdfunding is the process of funding a project/venture by raising small amounts of money from many sources.
  • Using a crowdfunding platform designed for books only like PubSlush allows you to gain marketing analytics for future marketing efforts.
  • 7 tips for crowdfunding success: pre-campaign research, know your audience, target, don’t be timid, be personal and make it easy, update your supporters, and offer enticing rewards.
  • Don’t send your crowdfunding campaign to your email list when it is sitting at zero; first ask a few people you know will contribute and then reach out to your list.
  • It is feast or famine in this business; do not discount your other options such as article writing. More people will see your one article in a week than your book in a year. Prove you are a writer in any way you can before you become an author.
  • Reach out to your art and humanities council.
  • Don’t turn down opportunities like contests; in fact, don’t discount any opportunities that come your way.
  • Miral Sattar shared her numbers on the costs of self-publishing. You can view the whole list here.
  • We are in the collaboration business.
  • The reader is king, queen, prince, and princess. You must know your readers and know yourself.
  • Invest for success. If it is not important to you, then why do it? Value what you do.
  • Copyright your work; it costs $35.
  • Step out and reevaluate what you are doing.



If you’d like to experience more of PubSmart you can now purchase videos of ALL the events on the PubSmart website. I would love to hear from you about this article! If you have any questions about this article, publishing, or social media just leave a comment below or connect with me on my website, katetilton.com.

About the Speakers:


Amanda Barbara is the vice president of PubSlush, a global crowdfunding platform for books.

C. Hope Clark is the editor of FundsforWriters.com and an author.

Miral Sattar is the founder and CEO of BiblioCrunch, an award-winning literary services marketplace.

Orna Ross is the founder and director of The Alliance of Independent Authors.

Kathy Meis is the founder and president of Bublish, the social book discovery and commerce platform.












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About Kate Tilton:

Kate Tilton has been in love with books for as long as she can remember. Kate believes books saved her life and strives to repay authors for bringing books into the world by serving as a dependable author assistant. A cat-lover and fan of many geeky things, Kate can likely be found curled up with the latest Doctor Who episode, plotting world takeover, or assisting authors and readers in any way she can. Kate is also a self-proclaimed Twitter addict. You will find her hosting #K8chat, her own creation, every Thursday night on Twitter from 9-10pm Eastern.

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