Thursday, February 10, 2011

5 Viral Marketing Experiment Winners!

Over 110 people participated in the viral marketing experiment we did last week with Shannon Delany (13 to Life and Secrets and Shadows), Lisa Desrochers (Personal Demons), and Myra McEntire (Hourglass).


That means that more than 110 web sites, facebook pages, or blogs POSTED the secret codes we passed out and mentioned the books these awesome authors have written. It's impossible to guess how many other people saw these references, but even if you assume a small number per reference, the word of mouth opportunities aren't bad. If each site only had a 10 readers, that's 1100 people who heard about at least one of the books. But if the sites averaged 100 readers, that would be 11000 opportunities to reach new readers. What do you think? Does that surprise you? Clearly online promotion opportunities are out there, and these three awesome authors have given us some great blueprints for helping to build some buzz. (Read what they had to say here, here, and here!)

To reward the guinea pigs, er, loyal readers, we've picked winners for each of the books. And the drumroll, please....

The winner of Shannon Delany's 13 to Life PLUS Secrets and Shadows is Mysterious Rose! (The books will ship after February 18th when Shadows and Secrets is released!)

The winner of Lisa Desrochers' Personal Demons is Donna Newman.

And the winner of a pre-order of Myra McEntire's Hourglass is Katrina M. Whittaker.

Congratulations to the winners! And thank you all for helping us test the power of author marketing online!

Happy reading,

Marissa, Martina, Shannon, Lisa and Myra


  1. Wow thank you I cannot wait to read the books:-)
    Congratulation to the other winners and I'm happy that the experiment was a success.

  2. what a great experiment! congrats to the winners!

  3. Very interesting experiment, and I do love the blogging community for being supportive regarding others' books, and doing this! Nice.

    Yay to the winners!

  4. That was a fun experiment and was happy to be involved and now thank you! I am so excited I been wanting to read Personal Demons!

  5. A question:
    Do you contact me or should I sent my mail information somewhere?

    Thanks again, I really look forward to reading them^^


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