The second article in our author marketing and promotion series is by Lisa Desrochers, acclaimed author of PERSONAL DEMONS and the upcoming ORIGINAL SIN (July 2011). You can catch Lisa on her website, her blog, or on http://www.twitter.com/lisadez. As we mentioned in Tuesday's article by Shannon Delany, Lisa's book is also one of the prizes in our Viral Marketing Experiment and Contest. Please help us see how far and fast word can spread on the 'Net.
The Art of Shameless Self-Promotion
by Lisa Desrochers
Of course, any good book giveaway needs to include swag. Bookmarks are always popular, and I’ve gone through thousands. (Sometimes they’ve mysteriously found their way into other popular YA books at my local B&N. Shhh…) Be sure on your bookmarks to include all your contact info (email, web, FB, Twitter etc) and then they double as business cards.
When you go on the road, you’ll want to bring all that great swag with you. If you’re doing school visits, tattoos and stickers are popular. You should always have enough bookmarks to hand out to every single person who crosses your path at any book function (because they’re your business cards, remember). I also give away tank tops. These are great incentive to encourage people to ask questions. I’ll usually talk for a few minutes, read a few pages, then ask for questions, giving tank tops to the first two or three people to ask.
There are myriad options for reaching out to the on-line community. Many bloggers host live author chats where everyone piles into a chat room and the questions fly. If you’re friendly with a blogger or two, ask if they’d be willing to host a chat for you. The most effective time to do online chats is just after a “buzz generating” event, such as your cover reveal or release of your book trailer (which bloggers are wonderful about helping with, btw). Unlike “live” audiences, online chatters are never shy about firing off the questions or comments. This is a really fun way to connect with readers. Other authors like to do Skype chats. Shannon covered most of the social networking opportunities, which I encourage you to take full advantage of to publicize your live and online events. I blog daily (lisadesrochers.blogspot.com) and live on Twitter (@LisaDez), linking my Facebook page to my Twitter feed for maximum publicity of all upcoming events.
And that’s Shameless Self-Promotion 101. Questions?