Tuesday, December 14, 2010

10 2010 Trends in Children's Publishing

The editors at Scholastic recently released their perspective on the most important trends of 2010. Want to know what was published this year?
Here's the list. According to Scholastic, publisher's released more in the following genres:

1. young adult
2. dystopian fiction
3. mythology-based fantasy
4. multimedia series
5. books including popular characters from other media
6. early readers instead of picture books or board books
7. humor
8. books in diary and journal format
9. special-needs protagonists
10. paranormal romance including non-vampire characters

Best Illustrated Books
The NYT Book Review top 10 illustrated children's books of 2010 will include:

HERE COMES THE GARBAGE BARGE!, by Jonah Winter; illustrated by Red Nose Studio
CHILDREN MAKE TERRIBLE PETS, written and illustrated by Peter Brown.
SEASONS, written and illustrated by Blexbolex
SHADOW, by Suzy Lee.
BUSING BREWSTER, by Richard Michelson; illustrated by R. G. Roth
BIG RED LOLLIPOP, by Rukhsana Khan; illustrated by Sophie Blackall
HENRY IN LOVE, written and illustrated by Peter McCarty
A SICK DAY FOR AMOS McGEE, by Philip C. Stead; illustrated by Erin E. Stead
SUBWAY, written and illustrated by Christoph Niemann
BINK & GOLLIE, by Kate DiCamillo and Alison McGhee; illustrated by Tony Fucile.

So what do you think? Will these trends continue in 2011? Are you writing to the trends or are you following your own path? What are you working on?

Happy writing,



  1. Thanks for that, knowing my next book fits into their scheme of things, very pleased.

  2. I'm wondering if there are any lists of projected trends for 2011, or what agents/editors will be looking to recruit next year. As someone trying to break into pro-writing, it's SO tricky to try and make yourself marketable while keeping true to yourself.

  3. It's certainly good to keep track of these things, but you really can't write to trends. It will only frustrate you because by the time you get it ready the market is saturated. More importantly though, it won't be your best work unless you are passionate about it! ;)

  4. Great information to have! Thanks for sharing it with us. :)
    Lisa ~ YA Literature Lover

  5. I never write to trends; I only write YA so I'm happy to see it on the list. I try to be aware of trends but I realize they are ever-changing so try not to take much stock in them.

  6. Thanks for the trends. Mine is a middle grade fantasy which is not on the list. But I am thinking of what might be easier to sell for my next project.

  7. It's interesting that early readers are on the rise. My sons are ten and still enjoy a good picture book (maybe they wouldn't announce that at school).

    I'm working on two YA projects right now, and having a blast with it!

  8. I was very interested to see the new "Teen Paranormal Romance" shelves at B&N, which actually helps to distinguish genres for YA readers. Why not? I say, and why not for the children's market, too, obviously not paranormal romance. Kids can rush to what they love. I don't have kids, and I went shopping with my nephews and they just got totally lost in the section. So I think some of those will be around for a awhile judging by numbers and popularity.

  9. Interesting list. I follow my own path, but it happens to incorporate a few of the trends above. I'm a little wary of these lists, though -- it almost seems like once they are printed and publicized...everything changes.

    Thanks for sharing~


Tell us what you think. We'd love to hear from you! :)